SERVICES

Digital Marketing

Are you looking for SEO, SEM, Social Media Marketing & EDM that speaks volumes to your target audience?

In today’s advanced technological era, almost everybody you know will be online, including your target audience. This means that in order to reach out to your consumers, you need to put your products and services online too.

This is where digital marketing comes in. As the consumer’s attention shifts online, traditional marketing methods may not be as effective anymore. Digital marketing is online marketing that occurs on the internet through digital channels, like search engines, social media, emails and other websites, to connect with target customers.

It is an important tool to create brand awareness and drive sales. Many consumers now rely on digital marketing to find out more about their brands of interest. Likewise, many companies are also offering digital marketing solutions. What sets these companies apart lies in their ability to curate engaging experiences that get converted into results. Businesses would concur that only the most innovative in the industry are able to deliver the most convincing outcomes.

We crystallise our ideas into effective strategies

At Elves Lab, digital is our forte, while creativity is our trait. Effective communication is what we do. That is why our marketing services revolve around understanding the market and providing you with customised campaigns and strategies that relate to the target consumers.

In short, we drive brand awareness and generate leads through a comprehensive suite of digital channels with our marketing services. Our time-tested creative approach will help you unlock the sales potential of your brand.

HOW WE WORK

The Elves Lab Approach to Digital Marketing Services:

01

Making sense of your business goals

We get to know you to understand your brand and offerings. From there, we set a clear outcome for our marketing services plan.

02

Identifying your target audience

Like any marketing campaign, we identify your target audience to tailor our strategies and marketing message.

03

Setting your budget

We help you to arrive at a budget that commensurate with your desired outcome.

04

Creating engaging content

This is the part where the actual work is done. Our creative ideas are crystallised into actual campaigns online. We deploy a suite of tools from social media marketing to search engine optimisation to enhance the visibility of your brand.

05

Conducting keyword research

We carry out online research to determine the most relevant keywords associated with your brand and integrate these into your marketing plan.

06

Delivering results

This is where you experience the outcome of our marketing services and reap the benefits of our creative work.

SEO (Search Engine Optimisation)

SEO is the process of enhancing a website to raise the quality and quantity of traffic that is directed to it when people search for your products and services via search engines like Google and Yahoo. SEO targets unpaid traffic rather than direct traffic or paid traffic. The higher your brand ranks prominently in the Search Engine Results Page (SERP), the better your chance to attract attention and gain customers for your business.

We will research target keywords that drive traffic to your websites and help you to incorporate these into your web design.

SEM (Search Engine Marketing)

SEM leverages on search engines to expand your digital footprint and bring your business to a wider target audience. As digital marketing gains prevalence in the market place, this is becoming an increasingly popular marketing method that is preferred over conventional marketing, as it can be effectively measured, tracked and easily linked to outcomes. What’s even better is that it can be customised to optimise paid search ads with a specific goal in mind.

We understand how paid ads platforms work, so we can effectively help you navigate the variables that affect the outcome of your ads, such as keywords, budget and copy, so that you can reap the optimal effects from your digital marketing campaign.

Social Media Marketing

The world loves social media. People are spending more and more time socialising on social media as compared to interacting face-to-face. Facebook and Instagram are the two biggest social media platforms with a huge following. Through posting lead ads on these giant social media platforms, your brand can gain instant recognition through connecting with your target audience online, anywhere, anytime.

We will help you to devise targeted social media marketing strategies across different social media platforms to grow traffic for your website and social media webpages. In this way, you can be assured of your campaign covering all audiences that different social media platforms reach out to.

As part of the social media marketing plan through Facebook Advertising and Instagram Marketing, we will manage content on your social media page for you, so that you have regular posts to engage your audience and capture their attention consistently. We will ensure that you create an impact with your new-found social media status with us.

SEM (Search Engine Marketing)

SEM leverages on search engines to expand your digital footprint and bring your business to a wider target audience. As digital marketing gains prevalence in the market place, this is becoming an increasingly popular marketing method that is preferred over conventional marketing, as it can be effectively measured, tracked and easily linked to outcomes. What’s even better is that it can be customised to optimise paid search ads with a specific goal in mind.

We understand how paid ads platforms work, so we can effectively help you navigate the variables that affect the outcome of your ads, such as keywords, budget and copy, so that you can reap the optimal effects from your digital marketing campaign.