An unattractive and cluttered design will make consumers distracted, this will increase bounce rate for your website. Consumers surf many websites in a day, and they do expect websites to be clear, attractive and user-friendly. You will need to communicate your message across to your consumers effectively by using the correct layout, webpage flow and design. A website with unattractive homepage and poor navigation will increase bounce rate for the website.1
Developing a responsive web design will be essential as Google will penalize non-responsive websites in mobile search and this will affect the rank in google search. There are many “template” website building platforms that allows user to develop a website easily and those can lead to numerous errors and affect the user experince in long run if the back-end coding is not done properly.1
An attractive design with too many customizations can have a reverse effect too. The design should be attractive and do not distract yout consumers from the content that you wish to bring across.1